After a very intense 10 months of the MA Branding course there was one thing left to do - the final exhibition. I volunteered to project manage the setup of the show with a team of 7 people organising.
The course consisted of 42 student, each with their own independent final major project. The team decided early on that we wanted to show the three separate elements of the project - the report book, the supporting visual research book and the project outcome (this could be anything from a video to an abstract sculpture.)
The space we exhibited in, known as the Well Gallery at LCC, consists of a walkway from the main entrance that over-looks a 10m x 14m room. A small room sat below the walkway - this was used to launch our publication.
The exhibition was to focus on the concept of branding as research process, looking at all the techniques available to us as designers to research a topic, techniques such as analysis, connotation and visulisation.
On the train I thought about the idea of the narrative that runs through the exhibition. Initially we were dicussing this narrative representing the whole class. However if we turned it 90 degrees, it would consist of 42 separate narrative that could represent the overall class story.
Thus the concept of highlighting one individual research experiment from each student and giving them centre stage as it were in their own time. This manifested as a series of projections above respective research reports that were connected by some form of line and showed the experiment with some supporting text.
Overall the final show looked much like the mockups - only the lines, the shelves and the projects were altered due to technical reasons.