Tom Castle

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Bucks New University: Prospectus

Spring 2015
Graphic Design

Bucks New University felt that their Prospectus did not match stand out against the competitive set and that the current marketing position did not represent what Bucks New University truly meant.

The University is almost unique in its course selection, many of which are based in creative subjects and are also designed to put you straight onto a career path.

The graphic language uses contrasting colours gradiating over realistic photography of students in situ. A typographic lockup is included to deliver the point home where necessary.

Undergraduate Prospectus font cover and inside spread.

Postgraduate Prospectus font cover.

An example of the position on a billboard.