The Tours

Annual Event
Event Graphics

Peloton Design have been facilitation the Tour of Britain cycle race since 2004, and the Women's Tour and Tour Series since their inception in 2014. The annual national event requires impactful key art graphics that can be adapted into various mediums leading up to and during the races. Below is a selection of graphics from between 2021 and 2023 where I took the creative lead.

Posters L-R: Tour of Britain (2023), Women's Tour (2022), Tour Series (2022)

Tour of Britain — finish line gantry (2021).

Women's Tour — podium (2021).

Women's Tour, Tour of Britain — race manuals (2022).

Women's Tour — event guide (2021).

Women's Tour — advertising banner (2021).

Tour Series — A5 leaflets (2022).