December 2022

Q5D, a UK-based manufacturing engineering company, needed to undergo a rebrand in anticipation of their significant product launch into international markets—a pioneering additive manufacturing robot capable of embedding wiring and electronics.

Guiding the team at Q5D through a staged approach, Peloton facilitated the creative process, exploring various avenues to express their identity and distinguish themselves in the market.

The ultimate design incorporates an octopus, a creature synonymous with intelligence and ingenuity, mirroring the multi-armed nature of the products produced by Q5D. A vibrant orange, used generously, serves to make Q5D conspicuous in a market typically dominated by blues and greys.

The icon and the wordmark use the isometric grid as the basis for their construction.