Oxford Cancer

July 2021
Brand Identity

Oxford Cancer, a novel initiative launched by the Department of Oncology at the University of Oxford, serves as the umbrella for all cancer-related or applicable research across various departments. This approach facilitates increased access to funding and enhanced opportunities for projects that may have otherwise have been out of reach.

Peloton guided multiple stakeholders at Oxford Cancer through a structured process, aiding them in defining their ethros, their identity and establishing a cohesive brand strategy that decisively shaped the resulting identity.