Tom Castle

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Dressing the Screen

D&AD, New Blood
March 2014
Visual Identity

The core branding brief for the D&AD New Blood 2014 was set out by the British Council. The task was to create the branding and supporting visuals for a fashion film exhibition in Moscow, Russia.

My take on the brief was to abstract the title and have a seemstress doing her craft but with 35mm film. The accompanying type and graphics were left as minimal as possible as so not to compete with the films on show.

A selection of the seemstress sewing, cutting and pinning the film.

A bilingual poster advertising the exhibition.

An english only poster advertising the exhibition.

The front cover for the programme.

A selection of inside pages for the programme.

Left: the main exhibion signage. Right: signage for the indivual works.