In December 2013, the Bucks Student, the student led paper at Bucks New University, had reached a low point in terms of both readership and contributors; something had to be done to revive the dying publication.
Research and additional focus groups showed that people were put off by the often cluttered layout, the lack of relevance to their lives as a student and visible lack of students that were involved.
The two typeface chosen for the rebrand were Quatie and Halis. Quatie was chosen for its air of authority while still having the ability to look fun and inviting.
Halis was chosen because we wanted a font that was versatile, professional and did not give any kind of previous impressions.
Red was chosen as the primary colour as it is the colour that the students associate most with the University.
The rebrand was a huge success, with all the papers being taken in the first couple of days, increased traffic to the online editions and more people wanting to get involved. In addition to this more contencious issues that were raised in the paper had more effect on getting the attention of senior staff and all in all helping towards bringing about change.
With the success of the rebrand, it was decided to push into to a web based TV channel for the student-created content. The papers masthead has been adapted as such. Other elements of the identity are as the original.