Tom Castle

Portfolio

About

Contact

Bucks New University - Marketing Reprosition

August 2015
Reprositioning

After a less than average year on student recruitment, Bucks New University wanted to reposition their baseline marketing strategty.

The main crux of my concept was based around the notion of 'real' - nearly all the courses at the University lead into a real life profession, whether that be nursing, advertising or even law. I believed this to be an interesting point of difference when compared to other institutions who often boast more holistic subjects such as english or maths.

I was given one day to fullfill this task.

The initial concepts took the idea and communicated it with a raw, hand made feel.
The next explored using a copy ad.

These attempt to be more sympathetic to the visual identity of Bucks New University.

The final execution utilised bold typography and relevant imagery.