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I am an award winning creative designer with over a decade of experience across a range of design disciplines; such as typography, editorial design, placemaking and wayfinding. My main focus is crafting beautiful and distinctive brands and identities.

Approaching each design project with nuance and expertise, I begin by thoroughly understanding the challenge at hand, contextualising it within the subject area, and then, interrogating the brief to create a design solution that is unique, interesting, but most importantly, one that is faithful and works as hard as it can for the client.

Over the past 10 years, I have had the privilege of working with some fantastic studios and designers. Recently as a senior designer at Peloton Design, I contributed my expertise to projects involving prestigious clients such as Universities of Bristol and Oxford, Tour of Britain and Bristol Zoological Society. Prior to this, my tenure at Atelier Works in London saw me working with renowned clients like King's College London, Royal Mail and Lambeth Council.

My academic journey includes a Masters degree in Branding at UAL, London College of Communication. The course focused heavily on research methodologies for a professional branding output. I graduated with a distinction finishing top of my class with my project on space tourism.

I'm always open to new collaborations; whether you're a startup seeking a stand-out brand identity, an established business needing to shift your customers' perceptions, or a design agency looking for a little bit extra expertise on a special project.